We realized that we are missing an importan part of information… we don’t know our custumers, Who are we trying to reach?, What is their passion?, How do they behave?, What does technology means to them? with all this questions in our heads we went on a mission, to get involved with them and get to know who they really are.

After we got to know and talk to different people we were able to see different information, information that was hidden in their answers, body language, ideas, etc. and realize we had different kinds of users, different personas: