We have been analyzing our costs and we have divide the evolution of our business in 3 different phases:

Phase 1 – In this phase we are going to develop our client network by publicizing our product ourselves. Also, we will be getting quality resources to develop a first selection of events. Its quality will allow us to reuse these resources over the years, but initially the will carry an elevated cost/unit of events. In fact, in this phase, the income from events will barely cover the cost of its production, but it will allow us to get feedback from our early adopters and establish relationships with good content creators. Since our product is very social-oriented, we expect that once we have a solid initial client base, the numbers of units sold will increase in the second year as well as the following ones.

Phase 2 – In this phase we’ll use our initial success to develop our product to new heights to prepare it for increased production. This means there will be an investment of 36.000€ to provide for our final offices, that will allow us to increase the number of events possible as well as its quality. This improvement will also strengthen our relationship with our costumers, that will see how our services improve over time. Also, after two years of gathering and improving resources will allow us to standardize production, considerably lowering the cost per unit and therefore increasing profit. We will also be increasing our staff over time parallel to the number of events created.

Phase 3 – Finally in this phase we will have an established client base and production system, and therefore we will be focusing on getting better quality events to increase its PVP and the amount of events sold, reaching new environments thanks to a newly hired community manager.

Right now we found ourselves on the first phase of development and looking for investments to go on the second phase. For this we would require an initial investment of 15.250,00.